“If you don’t have a sense of humour, then what’s the sense?”
About Christopher Craig
I’m Christopher Craig, an Edmonton-based creative professional with decades of experience turning ideas into photography, video, content, marketing, publishing and digital media.
I’ve spent most of my working life creating things. Photography, video production, editing, music, writing, online training and digital media have taken me from corporate offices and industrial sites to forests, wildlife and places most people never get to photograph. Along the way, I’ve produced corporate and training videos, photographed for publications, developed online learning programs, created and published books, built websites and developed creative projects of my own.
I’ve never been particularly good at staying in one lane, and I wouldn’t have it any other way.
Technology has changed enormously during my career, and I’ve always enjoyed changing with it. Today I combine decades of traditional photography, video production, editing, marketing and storytelling experience with the newest AI creative tools for images, video, voice and content production.
I still believe technology is only part of the equation. A camera doesn’t know what makes a great photograph, and AI doesn’t know what makes a great story. Someone still has to have an eye, an idea and preferably a sense of humour.
Based in Edmonton, Alberta, I work with businesses, organizations and individuals on photography, video production, editing, digital content, publishing and creative communications projects.
Former Business – 2024