In today’s competitive marketplace, simply having a great website isn’t enough. When potential customers search Google for the products or services you provide, your competitors may be appearing before you — and getting the call. A properly designed Google Ads campaign puts your business in front of people who are actively searching for what you offer, in the locations you want to serve.
Google Ads doesn’t have to mean spending thousands of dollars every month. The key is building a focused campaign with the right keywords, geographic targeting, advertising budget and message. Whether you’re competing across Edmonton or targeting customers in a specific community, I can help create and manage a campaign designed to get your business noticed — while keeping you in control of how much you spend.
Google Ads & Analytics Certification
Digital advertising isn't simply a matter of creating an ad and spending money. Effective campaigns require an understanding of who you're trying to reach, what they're searching for, how advertising platforms find those people, and what happens after they arrive at your website.
I have completed three Google Skillshop certification programs covering advertising strategy, video advertising, artificial intelligence and performance marketing, and Google Analytics.
AI-Powered Performance Ads Certification
This certification covers the use of Google's AI-powered advertising tools to improve campaign performance. The assessment included search advertising, keyword matching, responsive ads, automated bidding, Performance Max, conversion values, campaign experiments, budgeting, audience signals, first-party data and measuring advertising performance.
Google Ads Video Certification (2026)
This certification focuses on reaching and influencing audiences through Google's video advertising platforms, including YouTube. It covers audience targeting, remarketing, Demand Gen campaigns, video formats, bidding strategies, creative assets, reach and frequency, conversion measurement, brand lift and determining whether video advertising is actually producing results.
Google Analytics Certification (2026)
Google Analytics goes beyond advertising and looks at what people actually do once they reach a website or app. The certification covers traffic acquisition, user behaviour, events, key events, audiences, eCommerce measurement, attribution, advertising integration, reporting, Explorations and understanding the customer journey from the original advertising source through to a meaningful action or purchase.
Why This Matters
Knowing how to create a Google Ad is only part of the job.
The bigger challenge is understanding why someone saw the ad, what they were searching for, what brought them to the website, what they did when they arrived and whether the advertising ultimately produced something valuable for the business.
That's where Google Ads and Google Analytics work together.
My approach combines that technical understanding with decades of experience in marketing, photography, video production, content development, publishing and creative problem solving. The objective isn't simply to generate clicks. It's to understand what those clicks mean and use that information to make better marketing decisions.
Google Skillshop Certifications earned September 18, 2026.
Then I'd put your three certification badges immediately underneath, with a button such as View My Google Skillshop Credentials linking to your public credential wallet.
One little correction I'd make to what you said: on the website use Google Ads, not “AdWords.” Google changed the name from Google AdWords to Google Ads years ago. “AdWords” will make the page sound dated, whereas these are 2026 certifications.